Triathlon and running coaching for all abilities

APB...stands for athletes prepared by

What we do?

We specialise in triathlon and duathlon (sprint distance to full distance) and running (800m – marathon). We provide personalised training plans and advice for the first timer to the elite, tailoring flexible programmes to fit around busy lives. The view is to improve but the aim is to enjoy!

Who are we?

Achieving your goals may require more than just a training plan. That’s why APB…Coaching Works are a team of individuals with a wealth of experience and skills for our athletes to call upon:

Colin Norris – Professional Triathlete & Coach (London)

Trevor Simmons & Lucy Herbert – Sports Massage (Lanzarote)

Mike Trees – Former Professional & Olympic Coach

Dr Tamsin Lewis - Health & Performance Analyst

Raffaele Zaccariello - Sports Massage (West London)

Sam Patterson - Sports Massage (South London)

Jamie Last – Osteopath (Lanzarote)

David Griffin – Nutritionist

Lesley Hibberd – Sports Psychologist

Ben Cockburn – Duathlon AG World Champion

And if we don’t have the answer, we are confident we can guide you to a specialist that does.

How we do it?

All of our athletes have access to unlimited contact for an initial consultation period of 2 weeks, with face-to-face meetings wherever possible, followed by continual support by phone and email. The more we know about you, the more tailored your programme can be. Further information can be found under the ‘Coaching’ tab.


APB…Coaching Works is based in London, UK, but we can coach you wherever you are.

The APB…Clinic is based in the village of La Santa, Lanzarote. This gives us the opportunity to provide warm-weather training camps for our athletes when required. Accommodation can be found within the La Santa village, and the surrounding island is renowned for its good roads, tough running routes and safe open water swims within either the lagoon by the village or on the Ironman course over at Puerto Del Carmen.


We care. Many strive to achieve marginal gains through the latest wheels or helmet, but we believe that the key to achieving your goals is the right coaching support. APB… coaches are athletes themselves and we practice what we preach.